Google Warming: From Media Ecology to Ecology as Media

Google Warming: From Media Ecology to Ecology as Media

This article argues that the computer automation of perspective and rendering in Google Earth has far reaching consequences for the relationship between the representations of the earth, its ecology and cultural responses to climate change. Theorists from Erwin Panofsky and William Ivins to Lev Manovich have argued that the emergence...
Computer Generated Animation as Product Design Engineered Culture

Computer Generated Animation as Product Design Engineered Culture

The relationship between the cinematic image and the industrial commodity was the subject of many product placement studies during the twentieth century. This article argues that the contemporary computer automation of perspective and rendering has had far reaching consequences for the relationship between cinematic image and manufactured object. The emergence...
The Cinemas of Transactions

The Cinemas of Transactions

Abstract: This article argues that the computerization of audiovisual culture has led to a ‘Cinemas of Transactions’. Asserting that computer generated image forms now function as a single currency across multiple audiovisual economies, this article posits a new understanding of digital attractions as constituting a ‘cinemas of transactions’. Neither a...
The Cinemas of Interactions

The Cinemas of Interactions

This article considers the nature of cinematics in the context of the digital attraction. Following on from earlier work on the digital attraction in cinematic culture, this piece analyses a range of digital attractions from early television adverts and Hollywood films to consider questions of contemporary cinematics in light of...
100% Pure Imperial Ecology

100% Pure Imperial Ecology

This article examines two film franchises and two subsequent advertising campaigns spawned on the back of them. Examining processes of imaging, imperial administration and ecological discourse, it argues that contemporary advertising campaigns that sell Australian and New Zealand ecology to a global, long haul tourist industry are not a contradiction....
Narrative and Spectacle in Advertising and Media Scholarship

Narrative and Spectacle in Advertising and Media Scholarship

This article considers the relationship between notions of narrative and spectacular function in advertising and film scholarship. An appraisal of the early filmed advertising (1897 – 1903) demonstrates a complex and continually negotiated relationship between their narrative and spectacular functions and filmed entertainment in its own right. Using this as...
Socialising the viewer beyond the Merchandising Principle

Socialising the viewer beyond the Merchandising Principle

This article argues that CG animated features need to be reappraised in the light of recent work on audiovisual and digitextual culture. Pixar’s animated features have now replaced Disney’s traditional cel animation and with it Disney’s legendary merchandising strategies have shifted. Rather than appraising contemporary animated features through the narrow...
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Academic Profile

Academic Profile

 Leon is the Director of the Culture and Context Programme, Marsden Research Scholar and Senior Lecturer at Victoria University of Wellington’s School of Design. Leon’s research ranges from digital image production and consumption cultures to new media advertising practices, ecomedia, energy and audiovisual culture. His current Marsden work is a major three year project, funded...
Digital Workshops of the World

Digital Workshops of the World

This project deploys a combination of film and media analyses, cultural studies approaches to production and consumption, and design research methodologies to investigate the relationships between the computer graphics industry, its workers, the texts they produce and the implications of their global flows. The aims of this investigation are fourfold: 1) to develop a practicable...
Ecomedia and the Algorithm

Ecomedia and the Algorithm

With the computerization of culture many claims have been made regarding the changes taking place in the global social sphere. From suggestion that we live in the Networked Society to the claim that Software Takes Command the relationship between Ecology and Algorithm remain to be explored. If global environmental policy is increasingly based upon scientific...
The Cinemas of Transactions

The Cinemas of Transactions

This research offers a reading of the relationship between the cinematic image and the promotional process in the context of emerging digital technologies. Asserting that computer generated image forms now function as a single currency across multiple audiovisual economies, this thesis posits a new understanding of digital attractions as constituting a ‘cinemas of transactions’. Neither...
Energy and Audiovisual Culture

Energy and Audiovisual Culture

With a paradigm shift in public opinion on climate change in the industrialised world starting to be reflected in mainstream global media, similar developments on our energy future are similarly starting to take shape. With calls for a rapid transition to renewable and secure sources of energy, and with supplies of easily extractable oil widely...
Stereoscopic Media

Stereoscopic Media

The past few years have seen exponential growth in Stereoscopic Media production, circulation, and consumption, leaving academic studies fertile ground for exploration and little time to catch up. Stereographic imaging has had a rich history since its emergence in the nineteenth century. Nonetheless, 3D’s many renaissances and deaths have allowed it to be neglected by...
Computer Generated Culture

Computer Generated Culture

This course explores the history, theory and practices of computer generated culture and digital aesthetics. Starting with analysis and critique of key historical computer generated forms (image, sound, animation, simulation or game) and moving on to consider their significance in the development of contemporary culture, CG Culture explores the key theories in software studies, digital...
Digital Photographics

Digital Photographics

The arrival of digital imaging and computer culture has seen photography rise in importance and ubiquity. From CCTV to mobile phones, imaging technologies surround us all to a greater degree than ever before. On this course we will study the key changes taking place in photographic practice and theory and the same time as we...
Photography

Photography

My work is fairly wide ranging in subject matter. My approach to photography is characterised by experimentation with the digital image, an interest in representing our emerging audiovisual culture and a preocuppation with the high definition imaging processes found in promotional culture. I am currently in New Zealand where I will be working in varied audiovisual contexts. I have held a UK exhibition and...
Curriculum Vitae

Curriculum Vitae

Leon is the Director of the Culture and Context Programme, Marsden Research Scholar and Senior Lecturer at Victoria University of Wellington’s School of Design. Leon’s research ranges from digital image production and consumption cultures to new media advertising practices, ecomedia, energy and audiovisual culture. His current Marsden work is a major three year project, funded...
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